Ivivva athletica
Ivivva Athletica, styled as ivivva, was a youth brand founded by lululemon athletica in 2009.[1] ivivva was created in order to cater to a younger demographic and focused on creating athletic sportswear for girls ages 6–14.[2] The company launched with its first store in Vancouver, Canada in December 2009, and had over 70 stores and pop-up shop locations across Canada and the United States.[3] In 2012, ivivva opened its first American stores in New York, Chicago, Boston, Bellevue and Orange County.[4] ivivva’s clothes were designed for athletic pursuits such as dance, running, yoga, ice skating, gymnastics, and on-the-court sports.[5]
In June 2017, lululemon announced the closure of multiple ivivva stores and started focusing the brand online. As of 2024, all ivivva locations have been closed.[6]
References
[edit]- ^ Mairs, Alana. "Welcome to the Family, ivivva!". lululemon athletica blog. lululemon athletica. Retrieved 21 January 2013.
- ^ Nezinol, Jennifer. "lululemon athletica inc. introduces ivivva athletica". Investor Relations. lululemon athletica. Retrieved 21 January 2013.
- ^ athletica, ivivva. "ivivva locations". ivivva athletica website. ivivva athletica. Retrieved 21 January 2013.
- ^ Gerstenblatt, Julie (October 23, 2012). "Lululemon for Girls?! Yes, it's True! Meet Ivivva". Huffington Post. Retrieved 21 January 2013.
- ^ Athletica, Ivivva. "Help Us Design". ivivva athletica website. ivivva athletica website. Retrieved 21 January 2013.
- ^ Chapelle, Christian de La (2019-09-26). "Lululemon is shutting down one of its businesses". FOXBusiness. Retrieved 2024-02-17.